Cox Automotive Motion Graphic Video

Cox Automotive is a nationwide company that transforms how the world buys, sells, owns, and uses vehicles with data-driven solutions for dealers, lenders, and consumers. This video is one of dozens of assets in a larger marketing campaign, and I was responsible for translating the campaign’s branding into a motion graphic video. The client wanted to show real-life scenarios at a car dealership but didn’t have budget for a live-action video shoot, so our idea was to use stock photos to create a series of animated collages to bring this fictional car dealership to life.