Adobe Summit 2018 Social Media Campaign

I got to work with Adobe on their social media campaign for their digital marketing conference in 2018 and 2019. I worked with the social analytics experts (aka magicians) at Stoke, and I was responsible for creating 25 assets (videos and images) that were posted on Facebook, Twitter, and LinkedIn. Their goals were to increase sign-ups by getting to 12,000 new visitors to their web site (4x more than last year). We exceeded that goal with 14,000 new visitors!